Every year in May, the Church celebrates World Communications Day.
Our mission is to “go out to the whole world and proclaim the Good
News”. What a big responsibility, a wonderful gift and a great and
exciting mission! The media and our involvement in the media can be
central to this mission. Our websites, our writing, our social media,
our videos can play a central role.
The Church and the Society of Jesus have improved so much in these
areas over the last ten years but there is still a long way to go. Where
are the specific points of growth? We can take a leaf out of the book
of secular and commercial companies. They are communicating about
everyday products, employ great creativity, and are able to provoke
passion and inspire action.
So, the call to us is to be creative also about the Kingdom, about
the message of Jesus. He Himself used parables and stories to engage
with people. He spoke of the prodigal son, the lost coin, the workers in
the vineyard. And when asked “Who is my neighbour?” he did not respond
with an intellectual discussion but rather told the unforgettable story
of the Good Samaritan. The first hint to how to tell good news is to
tell a story, to speak of real people and times and places, to be
vulnerable. Through the vulnerability of Earthen vessels (2 Cor 4:7), the grace of God is alive. Jerome Nadal gave three hints for good communication: Spiritu, Corde, Practice.
A translation as well as an explanation could be: Inspired by the
Spirit, speaking from the heart, and linking to the everyday.